You want to see a wide range of betting markets, including win, each way, forecast, tricast, and more. The more specials on the biggest events, like the Grand National, the better. This site was launched in 2021, so it’s only been around for a few years, but it has plenty to offer in terms of markets, odds, features and promotions for new and existing customers. Any online betting site worth its salt should go out of its way to give new customers a warm welcome and keep existing customers happy. We like to see a generous sign-up bonus bookies not on gamstop being offered to those who choose to open a new account, and also regular deals being made available to loyal bettors who stick around.
Choose from any of these bookies for a quality Bet Builder experience. Choosing safe sites with modern data encryption and other safety measures to manage risk. Bookies with good reputations and positive user reviews for looking after players are more favourable than picking one out at random. Selecting betting sites with responsible gambling tools and strong customer support can also lower risk. But beyond everything else, we consider Tote to be the best horse racing site in the UK. If pool betting is your thing, you’ll be happy to learn that Tote leads the pack by some distance.
One of the first ones you’ll experience is benefiting from a new customer offer, with either free bets or money back being offered in the majority of cases. An increasing number of new UK betting sites now run daily free-to-play competitions too, so you can give yourself a good chance of even more free bets regularly. As experienced bettors ourselves, we’ve highlighted some of the latest options worth considering. Gambling laws in the UK provide some of the world’s most stringent legislation and protections. Gambling licences are in place to protect not only punters from unlicensed operators but also online bookmakers and sports betting operators.
Betting Markets
When it comes to existing customer offers, Ladbrokes has Best Odds Guaranteed when betting on UK and Irish horse racing or greyhound racing. The way it works is that if the starting price is higher than your taken price, you’ll automatically get paid at the better odds. From day one, lots of markets were covered, streaming was offered, cash-outs were given, and solid customer service was offered.
Best Betting Sites in the UK 2025 – Bookies with Sign Up Offers
Cincinnati is out of the playoff race, at 4-9, but could ruin Ravens fans’ days. A loss for the 6-7 Ravens could end their playoff chances, eyeing a wild-card berth as it is. Strong encryption and ID verification support player security, and withdrawals are normally handled in 1–3 working days.
To verify a betting site’s legitimacy, check if it is licensed by the UK Gambling Commission. Look for user reviews and ratings on trusted review sites to see how other bettors rate the platform. A legitimate site will also have transparent terms and conditions, responsible gambling policies, and customer support options readily available. We carefully assess the range of payment methods available, such as credit/debit cards, e-wallets like PayPal and Skrill, and even some newer options like Pay by Mobile. Fast, secure transactions are a must, and we focus on both deposit and withdrawal speeds. Platforms that offer timely payouts and reasonable fees rank higher, as they provide a better overall experience for users looking to access their winnings efficiently.
Browse our expert picks, compare top bookies, and find the perfect match in minutes. The United Kingdom Gambling Commission (UKGC) is one of the most reputable gambling commissions and is in charge of all gambling sites in the UK. It provides trusted and legitimate online betting sites with licenses to operate, showing that a site has been tested and adheres to all the strict measures and criteria. This includes fairness, safeguarding, odds, risk-to-win ratio, responsible gambling tools and more. It is important to check that a site is licensed by a reputable authority such as the UKGC prior to playing, as this means it’s a safe and secure place to hand over your information.
Among the criteria for evaluating bookmakers are the sections dedicated to bookmaker promotions and promotional codes, as well as boosted odds. As we mentioned earlier, these offers are important for sports betting as they give access to free bets, prize pools or even increased odds on certain matches. Secondly, the promotions offered by operators are also an important evaluation criterion. Among bookmakers, it is often the promotions and temporary offers that make the difference and attract players.
Liverpool are one of the best supported clubs in the UK and around the world, and you will find bookmaker odds and online betting offers on all of their games. Nobody wants to use UK betting sites that crash at inopportune moments, like when a race is about to go off or a football match is entering a crucial stage. Betano deserves special marks for its Bet Builder Boosts and Enhanced Accas. Check out the in-play section where there are live betting markets available on a 24/7 basis with one of the better betting sites with live streaming around.
- It offers an impressive range of sports and markets to bet on, along with competitive odds and an easy-to-use app.
- Whether they are traditional bookies or sports spread betting sites, we don’t want to see anyone gubbing punters by limiting bets or unnecessarily restricting winning accounts.
- Renowned for his analytical insights, he’s sought after for opinions on diverse sports such as Formula 1, darts, cycling, snooker and horse racing.
- This safety net means that even if you have an off day with your accumulator picks, you’ll get 10% of your losses back the following day.
- You have promotions like Best Odds Guaranteed running on all UK and Irish races, whilst they also run money-back specials if your horse finishes second in selected races.
- I’m knowledgeable when it comes to betting offers, having written the terms for some myself, and am always looking out for the latest good promo to hit the market.
They are one of the only online bookmakers I’ve found with a permanent darts betting offer, giving punters a £10 free bet when they wager £75 on darts in a single month. NetBet runs regular bet £10, get a £5 free bet promotions across football, horse racing and UFC. There’s also the opportunity to earn a free bet through accumulator offers, or free-to-play games like the Wheel of Sportune and Pick 6.
All our writers are gambling experts with vast industry experience. However, if you come across a site not on our list, check for a UK license. You can do this by checking the bottom of the website for a Gambling Commission link or by manually searching the brand/owners on the UKGC website.
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